Mall Management: Operating in Indian Retail Space by Singh and Srinivasan

About the book

Many shopping malls that were developed during initial stages are facing the heat due to a clear mismatch between their offerings and shopper’s expectations. But would shopping malls be in a position to accommodate those changes? And even before that, would people developing and managing shopping malls be in a position to anticipate changes that are likely to come in future? What are the different controllable factors that can be used to mix-and match to come up with the ideal mall-mix? A search for these elements induced the authors to write this book. 

Like any other business, mall management needs a holistic approach. That is why the book is split into a number of chapters with each chapter representing a core function involved in the practice of mall management. The authors have ensured that the book highlights key aspects of these functions so that a mall manager is in a better position to understand, appreciate and supervise work in these domains. Apart from the mall managers this book would be a suitable reading for practitioners and students of Retail Management. For researchers the book highlights a holistic view of mall business and would help them in picking up threads for initiating and conducting research on issues that raise curiosity in their minds. 

About the authors

Dr. Harvinder Singh is an Associate Professor in the area of Marketing with Institute of Management Technology (IMT), Ghaziabad. He has completed his doctorate from BIT, Mesra, Ranchi, on Management of Shopping Malls. He has done his MBA from Guru Nanak Dev University, Amritsar.  He has over 14 years of teaching experience and had been part of faculty in institutions like BIMTECH, BIT Mesra, Amity Business School and APEEJAY Institute of Management. Dr. Singh was awarded ‘Dewang Mehta award for best teacher in Retail Management’ in the year 2008.

Dr. Srini R. Srinivasan is a professor of Marketing and heading the Research Program at Vivekanand Education Societies’ Institute of Management Studies and Research, Mumbai. He holds masters degree in Management Studies and has received his Ph.D in the area of Retail Management from Mumbai University. A passionate teacher, Dr. Srini has over 11 years of teaching experience in Management Institutes such as NITIE, SYMBIOSIS, KJSOMAIYA, SIESCOMS and VESIMSR where he has worked as full time faculty. He has received the Best Educationist Award in 2011 from Indian Solidarity Council & IIEM and is also a recipient of NIC Young Achievers Award. Dr. Srini has been involved in work related to strategic consulting for Lawrence & Mayo, Loot and Dosa Plaza etc.

Table of contents

1. Introduction to Retailing and Shopping Malls 

2. Concept of Shopping Mall 

3. Mall Development Process

4. Financing and Revenue Model for Shopping Malls 

5. Tenant Mix

6. Leasing Administration 

7. Marketing and Promotion Activities for Shopping Malls

8. Facilities Management in Mall Operations 

9. Regulatory Framework for Shopping Malls

10. Handling Anchor Tenants 

11. Future of Shopping Malls

Glossary 

Index

Recommendations

The last decade has seen a flurry of new malls in India. More than 260 malls have been set up in 5 years in the country. This has resulted into all kinds of new shopping habits for customers in the country and they have been looking to malls as the destination for not only shopping but also as the place for social gathering and entertainment. Not all malls that have been set up are successful and there are various reasons for this. This book demystifies the various aspects of malls and mall management and could go a long way for retail students, mall owners, mall consumers, mall tenants and even those involved in urban planning.

Kumar Rajagopalan

CEO, Retailers Association of India, Mumbai

Mall Management- Operating in Indian Retail Space is an admirable attempt to pen down various functional aspects responsible for success and failure of a modern shopping centre. I am sure that this book will help enhancing professionalism in the retail real estate sector by serving as an excellent guiding tool for the students as well as professionals.

Guruduth Prabhu

Vice President, Shopping Centres Association of India, Mumbai

I find this new book Mall Management: Operating in Indian Retail Space to be very practical, grounded and realistic. The authors have been successful in capturing the market realities and lucidly explaining the entire working of the retail real estate industry. I am sure the audience interested in retail and retail real estate will immensely benefit from this book.

Shubhranshu Pani

Managing Director Retail, Jones Lang LaSalle

Today when the concept of organized retailing is speeding up and numerous malls and shopping centres are mushrooming across the country, I believe that this book proves to be a guide to developers, mall managers and students. I find this book to be wide ranging, covering important areas like conceptualizing a mall, the legal and regulatory complexities involved, finance and   general administration and facility management. I congratulate the authors for a very timely release of this book.

Siddharth Sahgal

Head- Mall Management Portfolio, Pioneer Property Zone, Mumbai