Since Amit Kumar has left the organisation, this blog won't be updated in future. For latest information on new publications, please visit http://www.tatamcgrawhill.com/cgi-bin/browse1.pl?code=258&division=INDH

Tuesday, May 15, 2012

Social Psychology 10e by David Myers (Indian Adaptation)

About the book
In the 10th edition of Social Psychology, David Myers once again weaves an inviting and compelling narrative that speaks to all of your students regardless of background or intended major. Through examples and applications as well as marginal quotations from across the breadth of the liberal arts and sciences, Myers draws students into the field of social psychology.

The Indian Adaptation
  • Caters to the syllabi of social psychology of most major Indian universities
  • Covers topics, researches and social issues pertaining to India more than any other contemporary textbook on social psychology
  • Has psycho-social-cultural relevance for Asia-Pacific region, especially for Indian social context
  • Presents Indian ways of resolving social conflicts and aggression
  • Ancient practices for healthy lifestyle and well-being, such as yoga and meditation, have been added as guiding practices to develop global health and philosophical and spiritual development.
  • Indian examples and research studies have been added at appropriate places throughout the text.
  • Deals with a wide variety of social issues and problems in Indian context, like beliefs; attitudes; judgements; cultural influences, gender and groups; and prejudice
Newly added topics of current social problems and issues:
  • Social influences of genes, culture and gender
  • Helping behavior
  • Effects of social relationships on health and well-being
  • Remedial measures for preservation of our natural resources, environment, food and water, etc.
  • Values of caring, sharing and helping
  • Peace making in conflicting relationships

A number of applications of social psychology are provided such as:
  • Social psychology in a clinic (social responsibility toward caring of sick, disabled and old, value of helping and altruism)
  • Social psychology in a court (social responsibility of judiciary)
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Table of contents
Chapter 1 Introducing Social Psychology 
Part One Social Thinking
Chapter 2 The Self in a Social World 
Chapter 3 Social Beliefs and Judgements 
Chapter 4 Behavior and Attitudes 
Part Two Social Influence
Chapter 5 Genes, Culture, and Gender 
Chapter 6 Conformity and Obedience 
Chapter 7 Persuasion 
Chapter 8 Group Influence 
Part Three Social Relations
Chapter 9 Prejudice: Disliking Others 
Chapter 10 Aggression: Hurting Others 
Chapter 11 Attraction and Intimacy: Liking and Loving Others 
Chapter 12 Helping 
Chapter 13 Conflict and Peacemaking 
Part Four Applying Social Psychology
Chapter 14 Social Psychology in the Clinic 
Chapter 15 Social Psychology in Court 
Chapter 16 Social Psychology and the Sustainable Future 
Epilogue 
References 
Subject Index/Glossary 

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About the author

Since receiving his Ph.D. from the University of Iowa, David Myers has spent his career at Michigan’s Hope College and has taught dozens of social psychology sections. Hope College students have invited him to be their commencement speaker and voted him “outstanding professor.” Myers’ scientific articles have appeared in some three dozen scientific books and periodicals, including Science, the American Scientist, Psychological Science, and the American Psychologist.



The Adaptors

Prem Sahajpal obtained her Ph.D. in social psychology from the University of Delhi. She served as a faculty member in the Department of Psychology of Indraprastha College, University of Delhi, from 1970 to 1972 and of Lady Shri Ram College for Women, University of Delhi, from 1972 to 2009. Presently, she is associated with NCERT Delhi) and NIPCCD (Delhi), as a resource person/guest faculty. She is also working with NGOs like Muskan, SAHAN, Federation for Welfare of Mentally Retarded (India), OSTOMY Society, INDIA, as a counselor.



Pushpita Behera obtained her graduation and post graduation in psychology from Utkal University, Orissa. Thereafter, she went on to complete her MPhil in clinical psychology from the University of Delhi and PhD in organizational behaviour from IIT Bombay. She has received a number of scholarships and awards, including National Scholarship for securing first position in graduation and third position in post graduation. Currently, she is working as an Assistant Professor at the Department of Psychology of Lady Shri Ram College for Women, University of Delhi.


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